Senior Manager, Paid App Advertising

Job Summary

A company is looking for a Senior Manager, Paid Search & App (Remote).

Key Responsibilities

• Oversee client app account strategy and execution for multiple clients, including campaign builds and optimizations
• Lead client meetings and provide recommendations based on mobile measurement insights to improve performance
• Manage agency vendor relationships and contribute to thought leadership initiatives within the app marketing space

Required Qualifications

• At least 3 years of experience in acquisition marketing and/or paid performance media
• Experience managing app strategies across various platforms, including Meta and Google App
• Proven track record of increasing in-app lifetime value for eCommerce or subscription clients
• Knowledge of mobile measurement partners (MMPs) and SDKs
• Familiarity with iOS 14 privacy changes and tracking recommendations is preferred