Account-Based Marketing Lead

Job Summary

A company is looking for an ABM Lead to design and execute targeted Account-Based Marketing strategies.

Key Responsibilities

• Develop and execute ABM strategies for targeted accounts to drive engagement and revenue growth
• Collaborate with sales and marketing teams to ensure alignment and integration of ABM efforts across channels
• Define KPIs and optimize the ABM tech stack for measuring campaign performance

Required Qualifications

• 8+ years of experience in digital marketing with a focus on ABM or demand generation
• Experience in B2B SaaS marketing, particularly to enterprise buyers
• Proficiency in using ABM technologies such as Salesforce and Marketo
• Strong project management skills with experience in multi-channel campaigns
• Ability to define and scale ABM programs across multiple segments