Brand Marketing Lead

Job Summary

A company is looking for a Brand Marketing Lead to manage strategy and execution for brand marketing initiatives.

Key Responsibilities

• Activate and operationalize the brand strategy across new business segments for clarity and alignment
• Develop positioning and messaging that aligns with company objectives for campaigns and communications
• Lead cross-functional briefings and collaborate with stakeholders to ensure strategic alignment and campaign execution

Required Qualifications

• 5+ years of experience in brand marketing or integrated marketing, preferably in B2B tech
• Strong track record of managing brand strategy and campaign development
• Deep understanding of brand positioning and audience segmentation
• Experience managing integrated marketing campaigns across various channels
• Highly organized with the ability to prioritize and manage multiple projects in a fast-paced environment