Job Summary
A company is looking for a Campaign Specialist to join their Demand Generation team.
Key Responsibilities
- Execute targeted email marketing campaigns and manage direct mail initiatives
- Engage the audience through social media and customer communications, driving participation in events
- Support content creation and distribution across various platforms, including newsletters and social media channels
Required Qualifications
- 2-4 years of experience in a marketing role, preferably in B2B SaaS
- Experience in demand generation and supporting lead-generating campaigns
- Proficiency in email marketing, including segmentation and analytics
- Familiarity with social media content creation and marketing best practices
- Strong writing and editing skills with the ability to produce engaging content
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