Content Marketing Manager

Job Summary

A company is looking for a Content Marketing Manager to create brand and product storytelling and drive multi-channel marketing initiatives.

Key Responsibilities

• Develop and refine brand and product messaging that resonates with target audiences
• Lead the creation of various content assets, including whitepapers, blog posts, and email marketing copy
• Measure content performance and optimize strategies based on analytics and insights

Required Qualifications

• 5+ years of experience in B2B content marketing or copywriting
• Strong portfolio of written work targeting technical decision-makers
• Experience working with sales and product teams to align content with marketing strategies
• Deep understanding of SEO principles and email campaign management
• Proficient in content and project management tools like HubSpot and Google Analytics