Job Summary
A company is looking for a Conversion Rate Optimization (CRO) Manager to lead and scale their experimentation strategy across marketing platforms.
Key Responsibilities
- Lead the strategy, execution, and management of CRO efforts across the website
- Design, implement, and analyze A/B and multivariate tests to enhance conversion rates
- Build and maintain an experiment intake and reporting process to improve visibility and velocity across teams
Required Qualifications
- 5+ years of experience in growth marketing, website optimization, or CRO roles
- Proven ability to manage structured experimentation programs cross-functionally
- Experience with tools like Optimizely and Google Analytics
- Strong project management skills to prioritize and multitask effectively
- Analytical mindset with the ability to translate metrics into strategic recommendations
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