CRO Manager

Job Summary

A company is looking for a Conversion Rate Optimization (CRO) Manager.

Key Responsibilities

• Own the setup and configuration of A/B, multivariate, and personalization campaigns
• Draft strategic test requirements and specifications for design and development teams
• Continuously monitor and analyze the performance of CRO campaigns to identify optimization opportunities

Required Qualifications

• 5+ years of experience in executing end-to-end Conversion Rate Optimization (CRO) programs
• Deep understanding of A/B testing and personalization methodologies and platforms
• Working knowledge of HTML and CSS for troubleshooting and minor adjustments
• Familiarity with website analytics tools, particularly Google Analytics 4 (GA4)
• Proficient in using design tools like Figma to create basic mockups and wireframes