Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager who will develop and execute marketing initiatives to enhance customer engagement and retention.

Key Responsibilities

• Plan and execute customer lifecycle campaigns to promote product features and drive long-term value
• Build and manage multi-channel communications to keep customers informed and engaged
• Identify and nurture customer champions to fuel advocacy programs and success stories

Required Qualifications

• 3+ years of experience in customer marketing, product marketing, or B2B lifecycle marketing in a SaaS or technology environment
• Experience collaborating with Customer Success, Product, and Sales teams on cross-functional initiatives
• Hands-on experience with marketing and customer engagement tools like Salesforce and Marketo
• Strong project management skills and ability to manage multiple priorities
• Data-driven mindset with the ability to analyze campaign results for continuous improvement