CVM Marketing Lead

Job Summary

A company is looking for a B2C CVM Marketing Lead.

Key Responsibilities

• Develop and execute a Customer Value Management (CVM) strategy and communication plan through CRM channels
• Assign tasks to analysts, generate hypotheses, and optimize the CVM strategy and promotional budget
• Plan and launch personalized mailings and trigger campaigns, including conducting A/B tests across all CRM channels

Required Qualifications

• At least 5 years of experience in CVM marketing
• Proven successful cases of revenue growth from CVM campaigns and ARPU increase
• Strong knowledge of SQL for data analysis and hypothesis generation
• Understanding of customer base segmentation principles and A/B testing
• Experience in team management (1-2 people)