Job Summary
A company is looking for a Director, Customer Marketing to lead customer engagement and retention strategies.
Key Responsibilities
- Define and execute a comprehensive customer marketing strategy to drive engagement and advocacy
- Partner with Product and Customer Success teams to enhance product adoption through targeted campaigns
- Map and optimize the customer journey to improve engagement and retention
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
- 8+ years of experience in customer marketing, with at least 3 years in a leadership role
- Proven success in driving engagement and adoption of new products
- Expertise in marketing automation and CRM platforms
- Strong analytical skills and a data-driven approach to decision-making
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