Job Summary
A company is looking for a Digital Marketing Lead to manage its digital marketing strategies and performance campaigns.
Key Responsibilities
- Translate complex performance data into clear narratives and dashboards for executive reporting
- Lead end-to-end management of digital advertising channels, optimizing for ROI and performance
- Audit and maintain digital ad tracking and attribution across multiple platforms
Required Qualifications
- 5+ years of hands-on performance marketing experience, particularly with Google Ads and Meta
- Demonstrated ability to develop and execute adaptive bidding strategies
- Experience in audience targeting and segmentation for high-intent prospects
- Strong operator mindset with a focus on data-driven decision-making
- Ability to collaborate cross-functionally with Growth, Product, and Engineering teams
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