Job Summary
A company is looking for a Digital Marketing Manager - B2B Demand Generation.
Key Responsibilities
- Manage and optimize all paid media campaigns across various platforms
- Develop and execute a comprehensive paid media plan, including budget modeling and performance tracking
- Lead organic digital initiatives and collaborate with content and product marketing teams to enhance brand messaging
Required Qualifications
- 5+ years of experience in digital marketing or growth marketing in a B2B SaaS environment
- Proven success in managing multi-channel paid campaigns with measurable revenue outcomes
- Expertise in analytics tools such as Google Analytics and Tableau
- Hands-on experience with HubSpot and Salesforce for campaign execution
- Demonstrated success in developing and executing ABM strategies
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