Digital Marketing Manager

Job Summary

A company is looking for a Manager, Digital Marketing & Demand Generation.

Key Responsibilities:

• Lead and optimize paid digital marketing campaigns to drive qualified pipeline
• Oversee site testing and optimization initiatives to improve conversion rates
• Assess and improve media efficiency and present performance insights to stakeholders

Required Qualifications:

• 4+ years of experience in B2B digital marketing or demand generation
• Extensive experience managing paid media channels and optimizing digital performance
• Strong understanding of funnel metrics and revenue-oriented KPIs
• Proven experience with A/B testing and UX improvements
• Proficiency in tools like Google Analytics and marketing automation technology