Email Marketing Specialist

Job Summary

A company is looking for an Email Marketing Specialist to drive digital marketing initiatives.

Key Responsibilities

• Develop and execute strategic email marketing plans and campaigns
• Manage audience segmentation and database accuracy while ensuring compliance with data protection regulations
• Collaborate with cross-functional teams to align email marketing efforts with broader marketing initiatives

Required Qualifications

• Minimum of 4 years of experience in email marketing, including copywriting and design
• Deep understanding of Email Service Providers and experience in email deliverability and reputation management
• Experience managing customer relationship management (CRM) and data integration systems
• Proficiency in email database management and marketing automation tools
• Experience with WordPress or other web content management systems