Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist - Performance Marketing.

Key Responsibilities

• Develop and execute paid social strategies across various platforms to acquire new customers and drive revenue
• Launch, monitor, and optimize campaigns focusing on key performance metrics
• Analyze performance data and A/B test results to improve KPIs and create reports highlighting insights

Required Qualifications

• 2-4 years of experience managing paid social campaigns in D2C eCommerce
• Proven experience scaling campaigns across Meta Ads, TikTok Ads, and/or Reddit Ads
• Ability to manage multiple accounts across different brands
• Experience in global markets with knowledge of international targeting and localization
• Strong understanding of performance metrics and ability to analyze large datasets