Digital Strategy Lead

Job Summary

A company is looking for a Head of Digital to lead and execute a high-impact digital strategy focused on Indigenous rights and climate advocacy.

Key Responsibilities

• Develop and implement a comprehensive digital communications strategy to grow audience engagement and influence
• Oversee digital content strategy and ensure alignment with organizational goals while optimizing audience acquisition and retention
• Drive data-driven decision-making by establishing KPIs, conducting performance audits, and optimizing campaigns based on analytics

Required Qualifications

• 10+ years of experience in digital communications or marketing, with 3-5 years in a leadership role
• Proven track record of successful digital strategies that drive audience growth and engagement
• Expertise in multi-channel campaigns, content marketing, and audience engagement strategies
• Strong analytical skills and experience with tools like Google Analytics and social media advertising
• Exceptional writing and editing skills in both English and Spanish