Regional Retail Marketing Specialist

Job Summary

A company is looking for a Marketing Specialist 3 to support marketing initiatives focused on brand visibility and sales performance.

Key Responsibilities

• Conduct market research to identify growth opportunities and consumer behavior trends
• Plan and execute retail activations and regional marketing programs in collaboration with field teams
• Forecast and evaluate the impact of marketing campaigns using KPIs

Required Qualifications

• Proficiency in marketing tools and platforms (e.g., CRM)
• Experience in retail marketing or field marketing, preferably with exposure to automotive sales/marketing
• Strong analytical capabilities and strategic thinking
• Ability to coordinate post-activation reports with actionable insights
• Experience developing localized marketing materials tailored to regional audiences