Job Summary
A company is looking for a Martech Lead.
Key Responsibilities
- Define and implement the MarTech strategy and roadmap aligned with business goals
- Act as a liaison between Marketing and Data teams to enhance marketing data accessibility and insights
- Manage marketing analytics platforms and oversee vendor relationships to ensure system reliability and effectiveness
Required Qualifications
- Proven experience in MarTech strategy and execution in a technology company
- Deep understanding of MarTech tools, including CRM and web analytics
- Experience with data teams and building marketing tools that interface with data warehouses
- Hands-on experience managing Google Analytics and other measurement tools
- Knowledge of privacy regulations (GDPR, CCPA) and their impact on MarTech decisions
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