Director of Performance Marketing

Job Summary

A company is looking for a Director of Performance Marketing.

Key Responsibilities

• Develop and execute B2B growth strategies through omni-channel marketing
• Optimize lead generation and conversion through targeted campaigns and data analysis
• Leverage data-driven insights to track and analyze B2B marketing metrics

Required Qualifications

• Bachelor's degree in marketing or a related field
• 8+ years of experience in performance marketing, preferably in Fintech or payments
• Proven leadership experience in driving vision and strategy
• Experience with AI solutions for marketing and paid social advertising platforms
• Proficiency in measurement platforms and analytics tools