Director of Product Management

Job Summary

A company is looking for a Director of Product Management, Demand Generation.

Key Responsibilities

• Define and execute a comprehensive product strategy for demand generation across the franchise network
• Drive feature prioritization to enhance lead conversion and optimize engineering processes
• Collaborate with cross-functional teams to align on performance goals and optimize the lead lifecycle

Required Qualifications

• 7+ years of product management experience, with 2+ years in a growth or demand generation role
• Deep understanding of lead funnel dynamics and marketing automation tools
• Experience with SEO and Local SEO
• Familiarity with HIPAA and franchise ecosystems
• Proven success in leading cross-functional teams to achieve measurable growth