Job Summary
A company is looking for an Email Marketing Manager responsible for the execution and optimization of AI-driven email marketing programs.
Key Responsibilities
- Manage and optimize the email contact database using AI-driven segmentation and ensure list integrity
- Architect and manage automated workflows tailored to consumer behaviors, utilizing predictive analytics
- Utilize email marketing automation platforms to deploy targeted campaigns and maintain performance reporting frameworks
Required Qualifications
- Bachelor's degree in Marketing or a related field
- 5+ years of experience with enterprise email service providers
- Experience integrating AI into the email lifecycle
- Proficient in the entire email development lifecycle and familiar with design platforms
- Skilled in using analytics and reporting tools for campaign optimization
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