Job Summary
A company is looking for a Growth Marketing Director to build and optimize demand-generation and lifecycle marketing initiatives.
Key Responsibilities
- Own and optimize demand generation campaigns to build pipeline and drive revenue
- Lead strategic Account-Based Marketing (ABM) initiatives to enhance engagement with high-value accounts
- Manage marketing technology tools and analyze performance to provide actionable insights for improvement
Required Qualifications
- 5-10 years of experience in growth marketing, demand generation, or lifecycle marketing in B2B enterprise SaaS
- Proven success in building inbound marketing programs that drive measurable growth
- Strong analytical skills to derive insights from data
- Collaborative mindset with the ability to work across teams and with external partners
- Passion for transforming healthcare through technology and data
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