Growth Marketing Manager

Job Summary

A company is looking for a Growth Marketing Manager, Offline.

Key Responsibilities

• Launch and manage offline channels including Podcast, Radio, Linear TV, and CTV
• Optimize channels to meet CPA targets through media planning and creative strategies
• Lead offline measurement and refine tactics while identifying new growth strategies

Required Qualifications

• 4+ years of experience in growth marketing on offline channels
• Experience optimizing advertising campaigns based on performance KPIs
• Proven track record of launching and scaling new offline channels
• Experience with incrementality testing for media performance optimization
• Cross-functional work experience across various teams