Head of Demand Generation

Job Summary

A company is looking for a Head of Demand Generation Manager to drive qualified pipeline and revenue growth through demand generation campaigns.

Key Responsibilities

• Develop, launch, and manage multi-channel demand generation programs focusing on PPC to drive enterprise trials and sales opportunities
• Build, optimize, and scale PPC campaigns, managing all aspects from keyword research to conversion tracking
• Analyze and optimize the sales funnel using data-driven insights to improve lead quality and conversion rates

Required Qualifications

• 7+ years of experience in B2B demand generation with expertise in managing PPC campaigns
• Proven track record of driving pipeline and revenue growth from enterprise accounts
• Mastery of Google Ads, LinkedIn Ads, and programmatic platforms
• Experience with Account-Based Marketing (ABM) and marketing automation tools
• Analytical mindset with proficiency in campaign analytics and reporting