Head of Lifecycle Marketing

Job Summary

A company is looking for a Head of Lifecycle Marketing.

Key Responsibilities

• Lead a team of CRM specialists in planning and delivering CRM campaigns
• Manage the integration of CRM platforms and Customer Data Platform (CDP)
• Develop and scale segmented lifecycle programs to enhance customer engagement and retention

Required Qualifications

• Proven success in lifecycle marketing, preferably in a SaaS or marketplace setting
• In-depth knowledge of CRM platforms and experience managing a CRM tech stack
• Expertise in customer segmentation and data-driven marketing strategies
• Experience in customer acquisition, onboarding, retention, and reactivation strategies
• Familiarity with marketing attribution models and optimizing the marketing funnel