Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation to lead marketing efforts and drive revenue growth.

Key Responsibilities

• Define and optimize multi-channel marketing campaigns to drive lead acquisition and sales pipeline growth
• Develop targeted demand generation strategies to increase revenue and improve customer lifecycle
• Oversee marketing automation systems and manage end-to-end lead nurturing strategies

Required Qualifications

• 10+ years of experience in demand generation or growth marketing, preferably in B2B SaaS or technology
• Proven success in scaling self-serve and enterprise demand generation strategies
• Strong analytical skills with expertise in data-driven marketing and ROI measurement
• Proficiency with marketing automation tools and analytics platforms
• Bachelor's degree in Marketing, Business, or a related field; advanced degree or certifications are a plus