Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to bridge the gap between Product and Marketing, driving adoption and engagement through effective strategies.

Key Responsibilities

• Develop and execute go-to-market strategies for new features and product launches
• Increase expansion revenue through product adoption and awareness initiatives
• Create compelling messaging and collaborate with teams to align on product offerings and benefits

Required Qualifications

• 3+ years of experience in product marketing, preferably in a SaaS or tech environment
• Strong understanding of small business owners or marketing teams as a target audience
• Proven experience developing successful go-to-market strategies
• Analytical mindset with the ability to measure the impact of marketing efforts
• Familiarity with marketing tools similar to Leadpages is a plus