Lead Marketing Analyst

Job Summary

A company is looking for a Lead Marketing Analyst.

Key Responsibilities

• Drive growth, conversion rates, customer engagement, and ROI through insights and recommendations
• Partner with channel managers to assess the effectiveness of customer acquisition and engagement campaigns
• Develop analysis, reports, and recommendations for continuous performance improvement and opportunity identification

Required Qualifications

• Expertise in SQL, Snowflake, Tableau, and dbt
• 5+ years of experience in analytics or business intelligence, including 2 years in a mentorship role
• Bachelor's degree in STEM or a related field, or relevant professional experience
• Advanced experience with online marketing tools and analytics platforms
• Strong project management skills with the ability to manage multiple priorities