Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager to execute multichannel strategies that engage and convert prospects and customers.

Key Responsibilities

• Lead strategy and execution of email, SMS, and web presence to enhance customer engagement
• Develop automated customer journeys and campaign strategies tailored to the customer lifecycle
• Analyze campaign performance and deliver actionable insights to optimize marketing efforts

Required Qualifications

• 4+ years of experience in customer journey lifecycle marketing or CRM with multichannel programs
• Extensive experience with CRMs and automation tools such as HubSpot and Salesforce
• Strong strategic and analytical mindset with a focus on data-driven decision-making
• Proven track record of improving customer conversion, retention, and engagement through automation
• Experience collaborating with cross-functional teams including Product, Engineering, and Design