Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager (Email/SMS, Customer Focused, DTC).

Key Responsibilities

• Develop and execute a comprehensive email and SMS marketing calendar aligned with product launches and brand storytelling
• Build and own lifecycle marketing strategies tailored for both new and repeat customers
• Monitor and analyze campaign performance and optimize accordingly

Qualifications

• 5+ years of experience managing email and SMS programs within a DTC health, wellness, beauty, or supplement brand
• Deep understanding of lifecycle marketing, segmentation, and conversion best practices
• Proficiency with email/SMS platforms such as Klaviyo or similar
• Data-driven mindset with strong analytical skills focused on ROI
• Bonus: experience with loyalty, referral, or subscription platforms