Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle/CRM Manager to manage strategic marketing communications across various channels.

Key Responsibilities

• Design strategies for lifecycle channels to enhance engagement and performance
• Audit and optimize existing marketing campaigns and customer segments
• Develop and execute a revenue-generating consumer-facing e-newsletter

Required Qualifications

• 5+ years of experience in a similar role, preferably in a startup or regulated field
• Strong focus on CRM/lifecycle marketing with experience targeting small business owners
• Proficiency in lifecycle/CRM tools such as Iterable and Google Analytics
• Intermediate knowledge of HTML and advanced Excel skills
• Technically savvy with the ability to learn new systems quickly