Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst with experience in marketing analytics and customer insights for a remote position.

Key Responsibilities:

• Build and refine customer segments based on behavior and preferences
• Support campaign targeting and planning by aligning insights with marketing activities
• Track and optimize segment performance through analysis and reporting dashboards

Required Qualifications:

• Up to 6 years of experience in marketing analytics or business analysis
• Proficiency in Excel and data visualization tools (e.g., Power BI, Tableau)
• Experience with CRM and marketing automation tools (e.g., C4C, Adobe/Marketo)
• Familiarity with lifecycle marketing and B2B/B2C campaign planning
• BA/BS degree in Marketing or Life Sciences with relevant marketing experience