Audience Planning Manager

Job Summary

A company is looking for an Audience Planning Manager to join their Performance Marketing team.

Key Responsibilities

• Support Channel leads with strategic customer segmentation insights and measure success across audience development efforts
• Generate audience insights from various data sources to advise customer segments and guide testing models
• Provide data-driven recommendations for campaign planning and performance optimization, including audience research and identifying new opportunities

Required Qualifications

• Bachelor's degree in marketing, business, or a related field
• 5+ years of experience in Audience Management, including knowledge of CDP (Hitouch) and LiveRamp
• Familiarity with channels such as Meta, TikTok, Google (Display, Search & YouTube), and TTD (The Trade Desk)
• Experience with AI audience tools is an asset
• Strong analytical and mathematical competency