Job Summary
A company is looking for a Marketing Automations Manager to enhance marketing operations through effective automation strategies.
Key Responsibilities
- Own and optimize lead routing processes using Marketo and RingLead
- Build and manage operational campaigns within Marketo for lead processing and data hygiene
- Design and maintain cross-platform workflows to ensure data flow between marketing systems
Required Qualifications
- Marketo Certified Expert certification
- Minimum of 5 years of related experience, or 3+ years with an advanced degree
- Advanced knowledge of B2B lead and customer lifecycle
- Experience with routing platforms like RingLead
- Proficiency in data visualization tools such as Tableau
Comments