Marketing Director

Job Summary

A company is looking for a Director of Marketing who will develop and implement marketing strategies to enhance brand awareness and drive patient acquisition.

Key Responsibilities

• Develop, execute, and optimize the company's marketing strategy
• Manage the company's website, social media, email marketing, and content marketing efforts
• Monitor and analyze marketing performance metrics and adjust strategies as needed

Required Qualifications

• Bachelor's degree in marketing, communications, or a related field; MBA preferred
• 5+ years of experience in marketing for middle-market companies ($10 to $100M revenue range)
• Experience leading growth functions, preferably with B2B/B2B2C experience
• Proficiency in mid-funnel nurture and various forms of media, e.g., social media & video
• Track record of optimizing acquisition efforts on a CAC and LTV basis