Marketing Manager, Growth & Lifecycle

Job Summary

A company is looking for a Marketing Manager, Growth & Lifecycle (B2B).

Key Responsibilities

• Design and manage multi-channel marketing campaigns across the buyer and customer lifecycle
• Develop content that aligns CareMessage features with measurable customer outcomes
• Collaborate with cross-functional teams to ensure effective communication of marketing materials

Required Qualifications

• 3-5 years of experience in B2B marketing, lifecycle marketing, or sales enablement (SaaS or healthcare preferred)
• Proficiency in Canva and Google Workspace for creating marketing collateral
• Experience with content management and version control
• Familiarity with HubSpot or other marketing automation tools
• Motivated by a mission to improve health equity through technology and storytelling