Job Summary
A company is looking for a Digital Media Specialist.
Key Responsibilities
- Manage and optimize campaigns across display and social media platforms for nonprofits, ensuring alignment with client objectives and budgets
- Develop and implement innovative strategies for ad campaigns, including audience targeting and creative recommendations
- Monitor campaign performance and analyze key metrics to make data-driven decisions for optimization
Required Qualifications
- Experience managing campaigns across display and social media platforms for nonprofit organizations
- Proficiency in ad buying tools and DSPs, including Google Ads and The Trade Desk
- Strong analytical skills to interpret and present complex data
- Experience with efficiency and automation tools within ad buying platforms
- Proficiency in Excel and Google Sheets for data management
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