Marketing Manager, Home Services

Job Summary

A company is looking for a Marketing Manager, Home Services to join their Brand Marketing team.

Key Responsibilities

• Develop deep vertical expertise in home services, understanding key trends and customer needs
• Drive market research and segmentation to tailor messaging and campaign strategies
• Create thought leadership content and enable sales teams with relevant materials and insights

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
• 3+ years of experience in B2B or service marketing, preferably focused on SMB audiences
• Strong understanding of the home services industry or a related vertical
• Proven ability to build go-to-market strategies and develop compelling value propositions
• Experience with customer engagement or advocacy programs that foster retention and growth