Job Summary
A company is looking for a Marketing Operations Manager to oversee and optimize marketing initiatives and technology.
Key Responsibilities
- Oversee and optimize the marketing tech stack, ensuring data integrity and consistency across systems
- Manage the execution of marketing automation programs, including campaign setup and performance tracking
- Collaborate with cross-functional teams to align on campaign objectives and provide actionable insights through reporting
Required Qualifications
- 5+ years of experience in marketing operations or a related field, with a focus on B2B marketing
- Expert proficiency in HubSpot and Salesforce; familiarity with Chilipiper and other marketing technologies
- Strong analytical skills with the ability to translate complex data into actionable insights
- Experience managing multi-channel marketing campaigns for customer acquisition and retention
- B2B startup experience is a plus
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