Job Summary
A company is looking for a Paid Media Manager to lead campaign strategy, execution, and optimization across various digital platforms.
Key Responsibilities
- Conduct audits and analyze campaign performance to identify areas for improvement
- Optimize and execute campaigns by refining structures, testing ad copy, and adjusting budgets
- Build and refine dashboards for reporting, monitor results, and coordinate with other teams
Required Qualifications
- 5+ years of experience managing paid media campaigns across multiple platforms
- Strong knowledge of PPC structure, optimization, and performance metrics
- Experience with paid campaigns for SaaS or digital product businesses
- Proficiency in Google Ads Editor, Meta Business Manager, and GA4
- Able to collaborate on ad copy that aligns with audience intent
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