Marketing Campaign Manager

Job Summary

A company is looking for a Marketing Campaign Manager to oversee demand generation marketing efforts.

Key Responsibilities

• Manage multichannel demand generation marketing campaigns including paid media, email nurture, and webinars
• Collaborate with content creation partners to develop a conversion-centric content plan
• Develop segmentation strategies and refine campaign effectiveness based on performance metrics

Required Qualifications

• Experience in building high-converting marketing programs
• Knowledge of demand generation channel mix and willingness to experiment with new channels
• Proven experience collaborating with channel/media partners and sales development teams
• Understanding of campaign flighting and strategy
• Passion for performance marketing and growth