Job Summary
A company is looking for a Product Marketing Director specializing in Ad Effectiveness.
Key Responsibilities
- Build the product narrative and customer talk track for the product portfolio
- Define go-to-market strategy, positioning, value proposition, and messaging for products
- Create sales enablement collateral and tools, and lead new product launches
Required Qualifications
- Bachelor's Degree
- 8+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms
- Natural collaborator with hands-on tactical execution capability
- Self-motivated individual capable of thriving in a fast-paced environment
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