Retention Marketing Manager

Job Summary

A company is looking for a Retention Marketing Manager to implement customer engagement strategies and drive buyer retention.

Key Responsibilities

• Develop and implement targeted retention marketing strategies across owned channels
• Launch and optimize campaigns to drive repeat engagement and deepen buyer relationships
• Analyze performance and apply findings to improve future strategies and experiments

Required Qualifications

• 5+ years of experience in a Retention Marketing role with a proven track record in campaign execution
• Strong technical expertise in Braze or similar ESP platforms
• Experience in designing and executing experiments with data science teams
• Understanding of CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
• Familiarity with data segmentation, attribution, and basic SQL knowledge