Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to develop and execute marketing strategies that drive product adoption and enhance customer engagement.

Key Responsibilities:

• Develop and execute go-to-market strategies for new product and feature launches
• Conduct market research to identify customer needs and competitive insights
• Create marketing collateral and deliver campaigns to increase key performance metrics

Required Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus
• 6-10 years of experience in product marketing or product management, preferably in healthcare
• Proven track record of successfully marketing B2B SaaS products
• Experience with competitive intelligence in the healthcare market
• Previous experience in the healthcare industry, especially in billing and patient management workflows, is a plus