Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager to drive marketing efforts for one of its core products.

Key Responsibilities

• Develop product positioning, messaging, and value propositions for target segments
• Lead go-to-market planning and execution for product launches and feature rollouts
• Conduct competitive analysis and customer research to identify market trends and messaging opportunities

Required Qualifications

• 3-5 years of experience in product marketing, preferably within SaaS or digital marketing tools
• Bachelor's degree in Marketing, Business, Communications, or a related field required
• A Master's degree (e.g., MBA) is a plus but not required
• Strong understanding of the digital marketing landscape, sales funnels, and conversion optimization
• Familiarity with Convertri or similar platforms is a plus