Product Marketing Manager

Job Summary

A company is looking for a Product Marketing Manager - Employee Experience.

Key Responsibilities

• Develop and execute integrated go-to-market strategies and multi-touch marketing plans
• Collaborate on agile marketing campaigns and create buyer personas to drive lead generation
• Align marketing initiatives with business goals and support sales enablement efforts

Required Qualifications

• Bachelor's degree in marketing, business, or related field
• Minimum 4 years of experience in product marketing, specifically in HRMS or workforce management solutions
• Experience in developing and executing marketing plans across digital and field channels
• Strong understanding of partner/channel ecosystems and co-branded marketing approaches
• Proficiency in campaign management and marketing project tools