Programmatic Media Director

Job Summary

A company is looking for a Programmatic Director responsible for strategizing and executing programmatic media campaigns.

Key Responsibilities

• Lead the planning, execution, monitoring, optimization, analysis, and reporting of programmatic media campaigns
• Develop media strategies and build paid media plans, including audience targeting and segmentation
• Analyze performance data and provide recommendations for campaign improvements and future tests

Required Qualifications

• Proficiency with DSP platforms such as The Trade Desk, DV360, and Amazon
• Experience in developing media strategies and managing paid media plans
• Strong analytical skills to interpret performance data and recommend actions
• Ability to maintain up-to-date knowledge of advertising network best practices
• Experience in client communication and relationship building