Job Summary
A company is looking for a Paid Search Media Planning Manager to join their Performance marketing team.
Key Responsibilities
- Develop and activate paid search digital media plans for multiple brands and internal lines of business
- Analyze campaign performance data and optimize strategies to maximize return on investment (ROI)
- Generate monthly financial reports on campaign spending and monitor campaign tests
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- Minimum 3 years of experience in media planning and buying, focusing on digital channels
- In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred)
- Experience with Google & Bing Ads, GA4, Looker Studio, and media planning tools is a plus
- Proven track record of developing and executing successful programmatic and SEM advertising campaigns
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