Job Summary
A company is looking for a Senior Analyst, Brand Marketing Analytics.
Key Responsibilities
- Lead measurement of brand campaign impact and translate data into actionable insights
- Deliver regular performance readouts and identify trends in campaign results and audience behavior
- Execute brand measurement framework and recommend enhancements based on industry methodologies
Required Qualifications
- 5+ years of experience in marketing analytics or media analytics focused on brand campaign analysis
- Strong knowledge of measurement methods including Marketing Mix Modeling (MMM) and brand lift studies
- Familiarity with site analytics platforms, preferably Adobe Analytics
- Experience evaluating campaign performance across multiple media channels
- Experience with SQL for querying marketing and site performance data is a plus
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