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Senior Analyst, Brand Marketing

7/10/2025

No location specified

Job Summary

A company is looking for a Senior Analyst, Brand Marketing Analytics.

Key Responsibilities
  • Lead measurement of brand campaign impact and translate data into actionable insights
  • Deliver regular performance readouts and identify trends in campaign results and audience behavior
  • Execute brand measurement framework and recommend enhancements based on industry methodologies
Required Qualifications
  • 5+ years of experience in marketing analytics or media analytics focused on brand campaign analysis
  • Strong knowledge of measurement methods including Marketing Mix Modeling (MMM) and brand lift studies
  • Familiarity with site analytics platforms, preferably Adobe Analytics
  • Experience evaluating campaign performance across multiple media channels
  • Experience with SQL for querying marketing and site performance data is a plus

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