Job Summary
A company is looking for a Senior Content Marketing Manager to build and optimize their content marketing strategies.
Key Responsibilities:
- Define the content marketing roadmap and editorial calendar for user/buyer journey optimization
- Oversee the production of various content types, ensuring a cohesive strategy across the buyer journey
- Track and analyze content performance metrics to inform improvements and optimize ROI
Required Qualifications:
- Minimum of 7 years of experience in B2B tech content marketing, with at least 3 years in a startup environment
- Proven experience in creating measurable, high-value ICP and channel-specific content
- Deep understanding of the B2B sales cycle and content's role in the buyer journey
- Strong project management skills with the ability to manage multiple projects simultaneously
- Personal enthusiasm for AI tools with hands-on experience in content marketing leverage
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